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A practical guide to online catalogue vs ecommerce store: test the real order journey and back-office operations and work towards architecture proportionate to the sales model without unsupported promises.
A practical guide to website vs mobile app: test the need for native capability and repeated behaviour and work towards a justified first platform without a false mobile-service CTA without unsupported promises.
A practical guide to paid social specialist vs agency: test account transparency and optimisation criteria and work towards a provider assessed through process and evidence without unsupported promises.
A practical guide to SMM vs performance marketing: test organic and paid roles in one funnel and work towards a mix that does not confuse engagement with revenue without unsupported promises.
A practical guide to Instagram ad targeting: test the campaign hypothesis and post-click journey and work towards a controlled test that produces useful evidence without unsupported promises.
A practical guide to targeted advertising: test alignment among audience, offer and objective and work towards a campaign judged by leads rather than reach without unsupported promises.
A practical guide to website search engine optimisation: test dependencies between fixes and page types and work towards a concise plan that removes real blockers first without unsupported promises.
A practical guide to monthly SEO work: test the monthly backlog and action-to-outcome link and work towards an explainable SEO rhythm with verifiable progress without unsupported promises.